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Clayton Christensen's how will you measure your life touches some of the aspects you've covered in reference group bias. His message is more on the terms of creating your own measures to success.

Because some variable (college, batch, gender, grade) are similar against a bunch of folks, we end up comparing the results against those.

Why don't we down compare? That's because we don't want to be there. We are already above that level. Isn't that natural cause of our progression?

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